Skip to main content

Aeon Retail and Local Brewery Collaborate to Develop Craft Beer for Young People


Aeon Retail's Tokai Company is selling a limited edition craft beer called "Wakamono ni Okuru Ale" (Ale for Young People) at 38 Aeon and Aeon Style stores in partnership with local brewery Weimar Market and students from Chukyo University in Nagoya, starting on March 24. Fourth-year students at Chukyo University, Kazuma Sugita and Taro Ozeki, proposed the development of a new product targeting young people during their investigation of Weimar Market for their graduation thesis. They focused on a "refreshing aftertaste" rather than bitterness after conducting tastings and surveys at the university. Weimar Market then developed a craft beer with a soft mouthfeel, using Belgian wit that is low in bitterness and new New Zealand hops called "Nectaron," which provides a slight peach-like aroma. The name "Wakamono ni Okuru Ale" was chosen from over 200 candidates, meaning "Ale for Young People" to support the younger generation.


Weimar Market President Yasuhiro Yamamoto stated, "I had noticed the younger generation's tendency to move away from beer, but fruit beers that simply reduce bitterness do not make them like beer. By using hops that have a slight peach-like aroma while maintaining the bitterness of beer, it could be a trigger for young people to like beer."


Aeon Retail also stated that they would expand their sales floor in response to the rise of the craft beer trend.



Comments

Post a Comment

Popular posts from this blog

Japan McDonald's Releases Doraemon Happy Set Toys to Promote Science Interest in Children

 Starting from "From March 17th, Japan McDonald's has been selling limited-time Happy Sets featuring Doraemon toys." Japan McDonald's has started selling a limited-time Happy Set featuring Doraemon toys from March 17th. This set includes six types of toys inspired by the world of the popular character Doraemon from the movie "Doraemon: Nobita and the Legend of the Utopia." The toys feature items such as a Doraemon toy in costume from the movie and toys inspired by the movie's world. By leveraging the character's popularity, which is expected to gain more attention due to the movie adaptation, Japan McDonald's aims to encourage family customers to visit their stores. According to Japan McDonald's, these toys are designed to "promote recognition of geometric and spatial shapes, deepen interest in natural science, and foster logical thinking. Playing games like pinball with a lever and competing with friends or enjoying the challenge of lau...
Post a Comment
Read more

"Cikera": Ukrainian Honey Wine Now Available for the First Time in Japan

 Ukrainian honey wine "CIKERA" is set to be sold for the first time in Japan. The honey wine comes in three varieties - red, white, and rosé - and will be sold in limited quantities on the Ukrainian wine specialty shop website " Vino Pioner ". Ukraine is an agricultural powerhouse with vast fertile plains and is also one of the world's top beekeeping countries. Ukrainian honey, made mainly from sunflowers and acacia, has a subtle acidity within its sweetness. With an annual production of about 70,000 tons, Ukraine is the largest honey producer in Europe. Honey wine, fermented from honey as a raw material, is also known as "mead" and is made using a method similar to that of wine. It is older than wine and beer, having been produced for more than 14,000 years. The "CIKERA" being sold this time is a honey wine made using a unique Ukrainian method without the addition of alcohol or sugar. Only natural honey and juicy fruits that have received th...
Post a Comment
Read more

Kyocafe Chacha Launches Kyoto Waffle Series with Cherry Blossoms and Strawberries

 Kyocafe Chacha, a waffle specialty store operated by Japan Resort Co., Ltd. (Headquarters: Kyoto, Kyoto Prefecture), is set to launch their new line of Kyoto Waffles on April 1st, 2023 (Saturday). The waffles feature a rich milk tea aroma infused with cherry blossoms and strawberries, and come in two flavors: Hana Yaka Sakura Milk Tea and Maroyaka Ichigo Milk Tea. The dough is kneaded with plenty of Earl Grey tea leaves and topped with pickled cherry blossoms and dried strawberries, making it a perfect treat for spring outings such as cherry blossom viewing and picnics, or as a gift for someone starting a new life. The Kyoto Waffle Series will be available for purchase at Kyocafe Chacha Arashiyama store, Kyocafe Chacha Sanjo store, and the Kyocafe Chacha official online shop.
Post a Comment
Read more