Shibata City in Niigata Prefecture releases "Hime no Temari" strawberry

The city of Shibata in Niigata Prefecture is promoting itself as a strawberry producing region. They have released a large strawberry called "Hime no Temari", which weighs over 45 grams per fruit. Among the "Echigo Hime" strawberries, known for their soft flesh and sweetness, this particular strawberry has been specially commercialized for its size.

The strawberry's name comes from its resemblance to the shape of a "temari" ball, with its bright vermilion color and roundness. Although it was only released last year, this year's version will have an even higher sugar content (above 10.5 on the Brix scale) when shipped.

This strawberry can only be harvested at a ratio of one fruit per 1,000, so it has not been widely available outside the production area. However, the city has limited its sales in order to strengthen the "Echigo Hime" brand. A pack of three strawberries costs 1,296 yen including tax, and they will be sold in supermarkets and direct sales outlets in the city and surrounding areas from the 25th of the month to April 22nd.

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Coca-Cola System has launched a collaboration campaign between the anime "Demon Slayer: Kimetsu no Yaiba" and Ayataka green tea

During the collaboration period, limited edition design bottles featuring 11 characters from "Demon Slayer: Kimetsu no Yaiba" will be available in limited quantities. By scanning the QR code on the bottle, you can listen to a conversation between two characters in the "Ayataka Secret Gossip" series. In addition, a campaign to receive an original design furoshiki (a traditional Japanese wrapping cloth) and a Twitter campaign to win a special "Demon Slayer: Kimetsu no Yaiba" design box will be held from April 11 to April 17, with 150 winners being selected by lottery.

Dannon Japan's Oat Milk "Alpro" to be Renewed with a Taste Tailored to Japanese Preferences

Starting from April 3rd, Dannon Japan's Alpro brand oat milk will be renewed with a taste tailored to Japanese preferences, and the overall promotional theme for the brand will be changed to "Nutrition-packed!" to challenge the spring and summer sales season. The renewal targets two types of Alpro oat milk: "Alpro Oat milk with plenty of dietary fiber and the sweetness of oat grains only" (250ml/1,000ml) and "Alpro Sugar-free Oat milk" (same). The company has thoroughly analyzed the "deliciousness" preferred by Japanese people, reexamined the ingredients and blending, and improved the original taste, richness, and creaminess of oat grains without any peculiar flavor. The company aims to increase the recognition of the product through advertising, campaigns, and in-store tastings, including TV commercials. With these efforts, the company aims for a double-digit growth compared to the previous year for the entire Alpro brand this fiscal year.

Hikone Castle-themed Lunch Pack Curry with Three Fruits and Five Vegetables

The popular Lunch Pack product by Yamazaki Bakery has collaborated with the Hikone Castle, a national treasure, to offer a limited-time "Red Curry with Three Fruits and Five Vegetables" until the end of May at convenience stores and supermarkets in the Kinki region. The curry is named after the "Akabimono" (red attire) of the Ii family, the lord of the Hikone Castle, who had a territory of 350,000 koku and fought with armor that was unified in red. The curry contains three types of fruits (apples, bananas, and mangoes) and five types of vegetables (potatoes, carrots, onions, etc.) and is wrapped inside the Lunch Pack.

This Week's Limited Sale Information in Japan

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