Shibata City in Niigata Prefecture releases "Hime no Temari" strawberry

The city of Shibata in Niigata Prefecture is promoting itself as a strawberry producing region. They have released a large strawberry called "Hime no Temari", which weighs over 45 grams per fruit. Among the "Echigo Hime" strawberries, known for their soft flesh and sweetness, this particular strawberry has been specially commercialized for its size.

The strawberry's name comes from its resemblance to the shape of a "temari" ball, with its bright vermilion color and roundness. Although it was only released last year, this year's version will have an even higher sugar content (above 10.5 on the Brix scale) when shipped.

This strawberry can only be harvested at a ratio of one fruit per 1,000, so it has not been widely available outside the production area. However, the city has limited its sales in order to strengthen the "Echigo Hime" brand. A pack of three strawberries costs 1,296 yen including tax, and they will be sold in supermarkets and direct sales outlets in the city and surrounding areas from the 25th of the month to April 22nd.

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Coca-Cola System has launched a collaboration campaign between the anime "Demon Slayer: Kimetsu no Yaiba" and Ayataka green tea

During the collaboration period, limited edition design bottles featuring 11 characters from "Demon Slayer: Kimetsu no Yaiba" will be available in limited quantities. By scanning the QR code on the bottle, you can listen to a conversation between two characters in the "Ayataka Secret Gossip" series. In addition, a campaign to receive an original design furoshiki (a traditional Japanese wrapping cloth) and a Twitter campaign to win a special "Demon Slayer: Kimetsu no Yaiba" design box will be held from April 11 to April 17, with 150 winners being selected by lottery.

Dannon Japan's Oat Milk "Alpro" to be Renewed with a Taste Tailored to Japanese Preferences

Starting from April 3rd, Dannon Japan's Alpro brand oat milk will be renewed with a taste tailored to Japanese preferences, and the overall promotional theme for the brand will be changed to "Nutrition-packed!" to challenge the spring and summer sales season. The renewal targets two types of Alpro oat milk: "Alpro Oat milk with plenty of dietary fiber and the sweetness of oat grains only" (250ml/1,000ml) and "Alpro Sugar-free Oat milk" (same). The company has thoroughly analyzed the "deliciousness" preferred by Japanese people, reexamined the ingredients and blending, and improved the original taste, richness, and creaminess of oat grains without any peculiar flavor. The company aims to increase the recognition of the product through advertising, campaigns, and in-store tastings, including TV commercials. With these efforts, the company aims for a double-digit growth compared to the previous year for the entire Alpro brand this fiscal year.

Kisuki Pasturized Milk Melon Bread, sold in San'in and Chugoku regions

Melon bread using pasteurized milk from Kisuki Dairy Products (Higashi-Higashi, Kisuki-cho, Unnan City) was born in order to support dairy manufacturers and dairy farmers who are in a difficult business situation due to the new coronavirus and soaring cattle feed prices. bottom. It features a smooth milk cream. 127 yen per piece. Kitsuki Dairy's pasteurized milk was commercialized for the first time in Japan in 1978 and has fans all over the country. Bread wrapped in milk cream with a slightly sweet and refreshing flavor.

This Week's Limited Sale Information in Japan

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