Dannon Japan's Oat Milk "Alpro" to be Renewed with a Taste Tailored to Japanese Preferences

Starting from April 3rd, Dannon Japan's Alpro brand oat milk will be renewed with a taste tailored to Japanese preferences, and the overall promotional theme for the brand will be changed to "Nutrition-packed!" to challenge the spring and summer sales season. The renewal targets two types of Alpro oat milk: "Alpro Oat milk with plenty of dietary fiber and the sweetness of oat grains only" (250ml/1,000ml) and "Alpro Sugar-free Oat milk" (same). The company has thoroughly analyzed the "deliciousness" preferred by Japanese people, reexamined the ingredients and blending, and improved the original taste, richness, and creaminess of oat grains without any peculiar flavor. The company aims to increase the recognition of the product through advertising, campaigns, and in-store tastings, including TV commercials. With these efforts, the company aims for a double-digit growth compared to the previous year for the entire Alpro brand this fiscal year.

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Japan McDonald's Releases Doraemon Happy Set Toys to Promote Science Interest in Children

Starting from "From March 17th, Japan McDonald's has been selling limited-time Happy Sets featuring Doraemon toys." Japan McDonald's has started selling a limited-time Happy Set featuring Doraemon toys from March 17th. This set includes six types of toys inspired by the world of the popular character Doraemon from the movie "Doraemon: Nobita and the Legend of the Utopia." The toys feature items such as a Doraemon toy in costume from the movie and toys inspired by the movie's world. By leveraging the character's popularity, which is expected to gain more attention due to the movie adaptation, Japan McDonald's aims to encourage family customers to visit their stores. According to Japan McDonald's, these toys are designed to "promote recognition of geometric and spatial shapes, deepen interest in natural science, and foster logical thinking. Playing games like pinball with a lever and competing with friends or enjoying the challenge of lau

Suntory to release "-196°C Flash Frozen Unsweetened Shikuwasa" for a limited time

Suntory will be releasing the "-196°C Flash Frozen Unsweetened Shikuwasa" for a limited time starting May 30th. With an alcohol content of 6%, the 350mL can will be priced at around 148 yen and the 500mL can at around 200 yen (excluding tax). "-196°C" is a long-selling brand that has been on the market since 2005. It is a non-sweet chu-hi with a robust fruit flavor, made by instantly freezing and grinding whole fruits. For this product, Suntory uses its proprietary "-196°C freezing method" to immerse Shikuwasa that has been flash-frozen and ground at -196°C in vodka, to extract the flavors trapped in the fruit peel. The "-196°C freezing method" has been further evolved to provide a firm fruit texture without the sweetness.

New Collaboration Donuts with Sanrio's Character Cinnamoroll at Natural Donut Shop "FLORESTA"

FLORESTA, a natural donut specialty shop, has collaborated with Sanrio's popular character Cinnamoroll to release a new donut called "Cinnamoroll Easter Collaboration Donut". It will be available in two installments from April 8th (Sat) to 30th (Sun) in 2023. The "Cinnamoroll Easter Collaboration Donut" combines the world of Cinnamoroll's character with the spring event "Easter". The first installment features Cinnamoroll with bunny ears and his friend Capuccino as the main characters. The cute visual of their faces popping out from the colorful ring donut is charming. Each face also has a different flavor, with Cinnamoroll using FLORESTA's original white chocolate and Capuccino using kinako (soybean flour) chocolate as the main ingredients. The second installment features Cinnamoroll and his friend Mocha on a ring donut with a pop Easter egg on their heads. Mocha's face is flavored with FLORESTA's unique organic coffee powder mixed wi

This Week's Limited Sale Information in Japan

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