Japan McDonald's Releases Doraemon Happy Set Toys to Promote Science Interest in Children

Starting from "From March 17th, Japan McDonald's has been selling limited-time Happy Sets featuring Doraemon toys."

Japan McDonald's has started selling a limited-time Happy Set featuring Doraemon toys from March 17th. This set includes six types of toys inspired by the world of the popular character Doraemon from the movie "Doraemon: Nobita and the Legend of the Utopia." The toys feature items such as a Doraemon toy in costume from the movie and toys inspired by the movie's world.

By leveraging the character's popularity, which is expected to gain more attention due to the movie adaptation, Japan McDonald's aims to encourage family customers to visit their stores.

According to Japan McDonald's, these toys are designed to "promote recognition of geometric and spatial shapes, deepen interest in natural science, and foster logical thinking. Playing games like pinball with a lever and competing with friends or enjoying the challenge of launching Takocopter-shaped parts as far as possible encourages children to think about the structure of mechanisms that generate various movements and stimulate their interest in science by considering the properties of magnets."

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Dannon Japan's Oat Milk "Alpro" to be Renewed with a Taste Tailored to Japanese Preferences

Starting from April 3rd, Dannon Japan's Alpro brand oat milk will be renewed with a taste tailored to Japanese preferences, and the overall promotional theme for the brand will be changed to "Nutrition-packed!" to challenge the spring and summer sales season. The renewal targets two types of Alpro oat milk: "Alpro Oat milk with plenty of dietary fiber and the sweetness of oat grains only" (250ml/1,000ml) and "Alpro Sugar-free Oat milk" (same). The company has thoroughly analyzed the "deliciousness" preferred by Japanese people, reexamined the ingredients and blending, and improved the original taste, richness, and creaminess of oat grains without any peculiar flavor. The company aims to increase the recognition of the product through advertising, campaigns, and in-store tastings, including TV commercials. With these efforts, the company aims for a double-digit growth compared to the previous year for the entire Alpro brand this fiscal year.

Coca-Cola System has launched a collaboration campaign between the anime "Demon Slayer: Kimetsu no Yaiba" and Ayataka green tea

During the collaboration period, limited edition design bottles featuring 11 characters from "Demon Slayer: Kimetsu no Yaiba" will be available in limited quantities. By scanning the QR code on the bottle, you can listen to a conversation between two characters in the "Ayataka Secret Gossip" series. In addition, a campaign to receive an original design furoshiki (a traditional Japanese wrapping cloth) and a Twitter campaign to win a special "Demon Slayer: Kimetsu no Yaiba" design box will be held from April 11 to April 17, with 150 winners being selected by lottery.

McDonald's Japan will be selling a limited-time Happy Set featuring "Tomica" toys.

Starting on the 14th, McDonald's Japan will be selling a limited-time Happy Set featuring "Tomica" toys. The toys will include a total of 8 working vehicles such as the "Nissan Skyline GT-R (BNR34) patrol car," the "Sakai City Fire Department special high-altitude rescue vehicle," the "Aquarium truck," and the "Hatobus," as well as one secret toy. According to McDonald's Japan, these toys are designed to "foster imagination through role-playing while learning about spatial recognition and social skills."

This Week's Limited Sale Information in Japan

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