Limited edition Sakura Ale made with yeast from Kenrokuen Garden to be exported to the US

A locally grown barley-based beer using yeast extracted from the cherry blossoms at Kenrokuen Garden will be exported to the United States in May. The agricultural corporation "Wakuwaku Tezukuri Farm Kawakita" in Kanbe-cho, which has been collaborating with the Ishikawa Prefectural Industrial Research Institute on the development and commercialization of the yeast, will use locally grown barley to appeal to the taste of Made in Ishikawa. Starting from April 28 when cherry blossoms in major tourist spots in the prefecture, including Kenrokuen Garden, are at their best, the limited-edition "Sakura Ale" (330 milliliters) will also be sold at station stores such as Kanazawa Station to attract Ishikawa fans.

The commercialized products include the overseas-oriented "SAKURA ALE" (330 milliliters) and the domestic-oriented "Kenrokuen Sakura Ale" (350 milliliters). The alcohol content has been kept low at 3.5% to appeal to a wide range of consumers, and the beer features a sweet aroma and fruity flavor similar to apricots.

Since 2020, Yuuya Yamazaki, a chief engineer at the Ishikawa Prefectural Industrial Research Institute, has been conducting research to increase the alcohol concentration of the yeast extracted from the petals of the cherry blossom, which is suitable for beer brewing. In December of last year, prospects for yeast production and beer commercialization became clear.

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Coca-Cola System has launched a collaboration campaign between the anime "Demon Slayer: Kimetsu no Yaiba" and Ayataka green tea

During the collaboration period, limited edition design bottles featuring 11 characters from "Demon Slayer: Kimetsu no Yaiba" will be available in limited quantities. By scanning the QR code on the bottle, you can listen to a conversation between two characters in the "Ayataka Secret Gossip" series. In addition, a campaign to receive an original design furoshiki (a traditional Japanese wrapping cloth) and a Twitter campaign to win a special "Demon Slayer: Kimetsu no Yaiba" design box will be held from April 11 to April 17, with 150 winners being selected by lottery.

Dannon Japan's Oat Milk "Alpro" to be Renewed with a Taste Tailored to Japanese Preferences

Starting from April 3rd, Dannon Japan's Alpro brand oat milk will be renewed with a taste tailored to Japanese preferences, and the overall promotional theme for the brand will be changed to "Nutrition-packed!" to challenge the spring and summer sales season. The renewal targets two types of Alpro oat milk: "Alpro Oat milk with plenty of dietary fiber and the sweetness of oat grains only" (250ml/1,000ml) and "Alpro Sugar-free Oat milk" (same). The company has thoroughly analyzed the "deliciousness" preferred by Japanese people, reexamined the ingredients and blending, and improved the original taste, richness, and creaminess of oat grains without any peculiar flavor. The company aims to increase the recognition of the product through advertising, campaigns, and in-store tastings, including TV commercials. With these efforts, the company aims for a double-digit growth compared to the previous year for the entire Alpro brand this fiscal year.

Hikone Castle-themed Lunch Pack Curry with Three Fruits and Five Vegetables

The popular Lunch Pack product by Yamazaki Bakery has collaborated with the Hikone Castle, a national treasure, to offer a limited-time "Red Curry with Three Fruits and Five Vegetables" until the end of May at convenience stores and supermarkets in the Kinki region. The curry is named after the "Akabimono" (red attire) of the Ii family, the lord of the Hikone Castle, who had a territory of 350,000 koku and fought with armor that was unified in red. The curry contains three types of fruits (apples, bananas, and mangoes) and five types of vegetables (potatoes, carrots, onions, etc.) and is wrapped inside the Lunch Pack.

This Week's Limited Sale Information in Japan

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