Skip to main content

Limited edition Sakura Ale made with yeast from Kenrokuen Garden to be exported to the US

 A locally grown barley-based beer using yeast extracted from the cherry blossoms at Kenrokuen Garden will be exported to the United States in May. The agricultural corporation "Wakuwaku Tezukuri Farm Kawakita" in Kanbe-cho, which has been collaborating with the Ishikawa Prefectural Industrial Research Institute on the development and commercialization of the yeast, will use locally grown barley to appeal to the taste of Made in Ishikawa. Starting from April 28 when cherry blossoms in major tourist spots in the prefecture, including Kenrokuen Garden, are at their best, the limited-edition "Sakura Ale" (330 milliliters) will also be sold at station stores such as Kanazawa Station to attract Ishikawa fans.


The commercialized products include the overseas-oriented "SAKURA ALE" (330 milliliters) and the domestic-oriented "Kenrokuen Sakura Ale" (350 milliliters). The alcohol content has been kept low at 3.5% to appeal to a wide range of consumers, and the beer features a sweet aroma and fruity flavor similar to apricots.


Since 2020, Yuuya Yamazaki, a chief engineer at the Ishikawa Prefectural Industrial Research Institute, has been conducting research to increase the alcohol concentration of the yeast extracted from the petals of the cherry blossom, which is suitable for beer brewing. In December of last year, prospects for yeast production and beer commercialization became clear.

Comments

Post a Comment

Popular posts from this blog

Japan McDonald's launched a limited-time offer of "Shaka Shaka Potato"

 On March 8th, Japan McDonald's launched a limited-time offer of "Shaka Shaka Potato*". The aim is to appeal to customers with a flavored version of the side menu item, "McFry Potato", as a satisfying snack option. According to Japan McDonald's, this item is not only perfect to enjoy with burgers, but also goes well with favorite drinks as a snack when hunger strikes. As for the "McFry Potato", it is made using only a limited selection of potato varieties from around the world, and is cut into whole pieces. Japan McDonald's describes it as having a crispy golden-brown exterior and a fluffy texture on the inside as its distinctive features. *"Shaka Shaka Potato" is a limited-time offer by Japan McDonald's, which refers to a seasoned version of their popular side item, the "McFry Potato". The seasoning comes in a separate packet, and customers can shake it onto the fries to add flavor and seasoning. The name "Shaka Sh...
Post a Comment
Read more

Dannon Japan's Oat Milk "Alpro" to be Renewed with a Taste Tailored to Japanese Preferences

Starting from April 3rd, Dannon Japan's Alpro brand oat milk will be renewed with a taste tailored to Japanese preferences, and the overall promotional theme for the brand will be changed to "Nutrition-packed!" to challenge the spring and summer sales season. The renewal targets two types of Alpro oat milk: "Alpro Oat milk with plenty of dietary fiber and the sweetness of oat grains only" (250ml/1,000ml) and "Alpro Sugar-free Oat milk" (same). The company has thoroughly analyzed the "deliciousness" preferred by Japanese people, reexamined the ingredients and blending, and improved the original taste, richness, and creaminess of oat grains without any peculiar flavor. The company aims to increase the recognition of the product through advertising, campaigns, and in-store tastings, including TV commercials. With these efforts, the company aims for a double-digit growth compared to the previous year for the entire Alpro brand this fiscal year.
Post a Comment
Read more

Kyocafe Chacha Launches Kyoto Waffle Series with Cherry Blossoms and Strawberries

 Kyocafe Chacha, a waffle specialty store operated by Japan Resort Co., Ltd. (Headquarters: Kyoto, Kyoto Prefecture), is set to launch their new line of Kyoto Waffles on April 1st, 2023 (Saturday). The waffles feature a rich milk tea aroma infused with cherry blossoms and strawberries, and come in two flavors: Hana Yaka Sakura Milk Tea and Maroyaka Ichigo Milk Tea. The dough is kneaded with plenty of Earl Grey tea leaves and topped with pickled cherry blossoms and dried strawberries, making it a perfect treat for spring outings such as cherry blossom viewing and picnics, or as a gift for someone starting a new life. The Kyoto Waffle Series will be available for purchase at Kyocafe Chacha Arashiyama store, Kyocafe Chacha Sanjo store, and the Kyocafe Chacha official online shop.
Post a Comment
Read more