The release of Premium Aged Sake Shima Arashi OCEAN, Arimura Shuzo

Yoron Island, situated at the southernmost tip of Kagoshima Prefecture's Amami Islands, is an idyllic "paradise" enveloped by stunning emerald green coral reefs. In this close-knit community, where "most of the residents know each other," the locals have been brought together by a locally-made sake called "Shimayusen."

Through the act of drinking Shimayusen, the islanders express their gratitude to their ancestors and share their emotions, whether it be joy, sorrow, or anger, in a spirit of equality. Shimayusen is known not only as a communal beverage but also as a "hospitality sake."

A unique Yoron Island tradition is "Yoron Kenpo," where locals share a large cup of black sugar shochu, and this important ceremony has been used to entertain visitors from afar with the island's sake, which includes Shimayusen.

To commemorate the release of Premium Aged Sake Shima Arashi OCEAN, Arimura Shuzo is offering a limited-edition "Premium Aged Sake Shima Arashi OCEAN Set" for 46,000 yen (including tax). The set includes one 720ml bottle of Premium Aged Sake Shima Arashi OCEAN 40%, with a production serial number, two cups from Yoron Island's only kiln, "Yunnu Aduruyaki," and two coasters made of Yoron Island's Bashofu cloth, a designated important intangible cultural asset.

Reservations for the set will be available on our website from 4:06 p.m. on March 15th, with shipping scheduled to begin gradually from March 25th.

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Dannon Japan's Oat Milk "Alpro" to be Renewed with a Taste Tailored to Japanese Preferences

Starting from April 3rd, Dannon Japan's Alpro brand oat milk will be renewed with a taste tailored to Japanese preferences, and the overall promotional theme for the brand will be changed to "Nutrition-packed!" to challenge the spring and summer sales season. The renewal targets two types of Alpro oat milk: "Alpro Oat milk with plenty of dietary fiber and the sweetness of oat grains only" (250ml/1,000ml) and "Alpro Sugar-free Oat milk" (same). The company has thoroughly analyzed the "deliciousness" preferred by Japanese people, reexamined the ingredients and blending, and improved the original taste, richness, and creaminess of oat grains without any peculiar flavor. The company aims to increase the recognition of the product through advertising, campaigns, and in-store tastings, including TV commercials. With these efforts, the company aims for a double-digit growth compared to the previous year for the entire Alpro brand this fiscal year.

Coca-Cola System has launched a collaboration campaign between the anime "Demon Slayer: Kimetsu no Yaiba" and Ayataka green tea

During the collaboration period, limited edition design bottles featuring 11 characters from "Demon Slayer: Kimetsu no Yaiba" will be available in limited quantities. By scanning the QR code on the bottle, you can listen to a conversation between two characters in the "Ayataka Secret Gossip" series. In addition, a campaign to receive an original design furoshiki (a traditional Japanese wrapping cloth) and a Twitter campaign to win a special "Demon Slayer: Kimetsu no Yaiba" design box will be held from April 11 to April 17, with 150 winners being selected by lottery.

McDonald's Japan will be selling a limited-time Happy Set featuring "Tomica" toys.

Starting on the 14th, McDonald's Japan will be selling a limited-time Happy Set featuring "Tomica" toys. The toys will include a total of 8 working vehicles such as the "Nissan Skyline GT-R (BNR34) patrol car," the "Sakai City Fire Department special high-altitude rescue vehicle," the "Aquarium truck," and the "Hatobus," as well as one secret toy. According to McDonald's Japan, these toys are designed to "foster imagination through role-playing while learning about spatial recognition and social skills."

This Week's Limited Sale Information in Japan

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