Afternoon Tea Collaborates with Peter Rabbit for the First Time

Afternoon Tea LIVING, a lifestyle brand operated by Sazaby League, will release a variety of collaboration goods with "Peter Rabbit" from April 10th.

"Peter Rabbit" is a children's book series and the protagonist is a rabbit created by British author Beatrix Potter. The first book in the series, "The Tale of Peter Rabbit," was published in 1902, and a touring event called "Peter Rabbit Little Book Park" is currently being held nationwide in Japan to commemorate its 120th anniversary.

This collaboration between Afternoon Tea LIVING and Peter Rabbit is the first of its kind. They will be offering cute items such as cool bags, stuffed animals, stationery, fashion items, and radish cultivation sets that evoke the world of the story and are designed to look like book covers. The items will be available at Afternoon Tea LIVING's physical stores and official online store, with online sales starting around noon on April 10th.

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Dannon Japan's Oat Milk "Alpro" to be Renewed with a Taste Tailored to Japanese Preferences

Starting from April 3rd, Dannon Japan's Alpro brand oat milk will be renewed with a taste tailored to Japanese preferences, and the overall promotional theme for the brand will be changed to "Nutrition-packed!" to challenge the spring and summer sales season. The renewal targets two types of Alpro oat milk: "Alpro Oat milk with plenty of dietary fiber and the sweetness of oat grains only" (250ml/1,000ml) and "Alpro Sugar-free Oat milk" (same). The company has thoroughly analyzed the "deliciousness" preferred by Japanese people, reexamined the ingredients and blending, and improved the original taste, richness, and creaminess of oat grains without any peculiar flavor. The company aims to increase the recognition of the product through advertising, campaigns, and in-store tastings, including TV commercials. With these efforts, the company aims for a double-digit growth compared to the previous year for the entire Alpro brand this fiscal year.

Coca-Cola System has launched a collaboration campaign between the anime "Demon Slayer: Kimetsu no Yaiba" and Ayataka green tea

During the collaboration period, limited edition design bottles featuring 11 characters from "Demon Slayer: Kimetsu no Yaiba" will be available in limited quantities. By scanning the QR code on the bottle, you can listen to a conversation between two characters in the "Ayataka Secret Gossip" series. In addition, a campaign to receive an original design furoshiki (a traditional Japanese wrapping cloth) and a Twitter campaign to win a special "Demon Slayer: Kimetsu no Yaiba" design box will be held from April 11 to April 17, with 150 winners being selected by lottery.

McDonald's Japan will be selling a limited-time Happy Set featuring "Tomica" toys.

Starting on the 14th, McDonald's Japan will be selling a limited-time Happy Set featuring "Tomica" toys. The toys will include a total of 8 working vehicles such as the "Nissan Skyline GT-R (BNR34) patrol car," the "Sakai City Fire Department special high-altitude rescue vehicle," the "Aquarium truck," and the "Hatobus," as well as one secret toy. According to McDonald's Japan, these toys are designed to "foster imagination through role-playing while learning about spatial recognition and social skills."

This Week's Limited Sale Information in Japan

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