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Afternoon Tea Collaborates with Peter Rabbit for the First Time

 Afternoon Tea LIVING, a lifestyle brand operated by Sazaby League, will release a variety of collaboration goods with "Peter Rabbit" from April 10th. 

"Peter Rabbit" is a children's book series and the protagonist is a rabbit created by British author Beatrix Potter. The first book in the series, "The Tale of Peter Rabbit," was published in 1902, and a touring event called "Peter Rabbit Little Book Park" is currently being held nationwide in Japan to commemorate its 120th anniversary. 

This collaboration between Afternoon Tea LIVING and Peter Rabbit is the first of its kind. They will be offering cute items such as cool bags, stuffed animals, stationery, fashion items, and radish cultivation sets that evoke the world of the story and are designed to look like book covers. The items will be available at Afternoon Tea LIVING's physical stores and official online store, with online sales starting around noon on April 10th.



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