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Echigo Beerwill release a limited-time craft beer, "Citrus Strata IPA"

 Echigo Beer will release a limited-time craft beer, "Citrus Strata IPA," starting on April 21. The beer features two types of hops with a floral aroma and has a taste that is easy to drink even for beginners.


The style of the beer is called "Session IPA," which has become popular in recent years, as it is less bitter and has a lower alcohol content than the strong bitter taste of India Pale Ale (IPA). The hops used in this beer are both American-grown, with "Citrus" providing a citrus-like aroma and "Strata" a tropical flavor.


While hops are typically added during the boiling process of the wort before fermentation to extract bitterness, in this case, dry hopping was done twice after fermentation to enhance the aroma of the hops while suppressing the bitterness.


The package design features two tigers running through a hop field to represent the refreshing feeling of the beer and is named after the hops used in the beer, "Citrus" and "Strata." Echigo Beer aims to offer a beer that is easy to pick up and enjoy for women and craft beer beginners.



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