Echigo Beerwill release a limited-time craft beer, "Citrus Strata IPA"

Echigo Beer will release a limited-time craft beer, "Citrus Strata IPA," starting on April 21. The beer features two types of hops with a floral aroma and has a taste that is easy to drink even for beginners.

The style of the beer is called "Session IPA," which has become popular in recent years, as it is less bitter and has a lower alcohol content than the strong bitter taste of India Pale Ale (IPA). The hops used in this beer are both American-grown, with "Citrus" providing a citrus-like aroma and "Strata" a tropical flavor.

While hops are typically added during the boiling process of the wort before fermentation to extract bitterness, in this case, dry hopping was done twice after fermentation to enhance the aroma of the hops while suppressing the bitterness.

The package design features two tigers running through a hop field to represent the refreshing feeling of the beer and is named after the hops used in the beer, "Citrus" and "Strata." Echigo Beer aims to offer a beer that is easy to pick up and enjoy for women and craft beer beginners.

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Coca-Cola System has launched a collaboration campaign between the anime "Demon Slayer: Kimetsu no Yaiba" and Ayataka green tea

During the collaboration period, limited edition design bottles featuring 11 characters from "Demon Slayer: Kimetsu no Yaiba" will be available in limited quantities. By scanning the QR code on the bottle, you can listen to a conversation between two characters in the "Ayataka Secret Gossip" series. In addition, a campaign to receive an original design furoshiki (a traditional Japanese wrapping cloth) and a Twitter campaign to win a special "Demon Slayer: Kimetsu no Yaiba" design box will be held from April 11 to April 17, with 150 winners being selected by lottery.

Hikone Castle-themed Lunch Pack Curry with Three Fruits and Five Vegetables

The popular Lunch Pack product by Yamazaki Bakery has collaborated with the Hikone Castle, a national treasure, to offer a limited-time "Red Curry with Three Fruits and Five Vegetables" until the end of May at convenience stores and supermarkets in the Kinki region. The curry is named after the "Akabimono" (red attire) of the Ii family, the lord of the Hikone Castle, who had a territory of 350,000 koku and fought with armor that was unified in red. The curry contains three types of fruits (apples, bananas, and mangoes) and five types of vegetables (potatoes, carrots, onions, etc.) and is wrapped inside the Lunch Pack.

Suntory to release "-196°C Flash Frozen Unsweetened Shikuwasa" for a limited time

Suntory will be releasing the "-196°C Flash Frozen Unsweetened Shikuwasa" for a limited time starting May 30th. With an alcohol content of 6%, the 350mL can will be priced at around 148 yen and the 500mL can at around 200 yen (excluding tax). "-196°C" is a long-selling brand that has been on the market since 2005. It is a non-sweet chu-hi with a robust fruit flavor, made by instantly freezing and grinding whole fruits. For this product, Suntory uses its proprietary "-196°C freezing method" to immerse Shikuwasa that has been flash-frozen and ground at -196°C in vodka, to extract the flavors trapped in the fruit peel. The "-196°C freezing method" has been further evolved to provide a firm fruit texture without the sweetness.

This Week's Limited Sale Information in Japan

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