Broihaus Onuma Brewery to release "Kankoma Craft Beer" in barley wine style

Broihaus Onuma Brewery, known for its brand of Onuma Beer in Nanai-cho, will release a craft beer in the "barley wine" style called "Kankoma Craft Beer" on April 1.

Barley wine is a high-alcohol beer that uses a large amount of barley and is aged for a long time, with a characteristic fragrance and a rich and aromatic flavor. It is common to age it further at home, similar to wine.

Kankoma Craft Beer is inspired by the cherry blossoms that bloom in the Komagatake area, using dried cherry blossom leaves as a powder for fragrance. It is 10% alcohol and aged for about four months before shipping. Its features include a "flavor of malt and a strong bitterness" with a hint of cherry blossom mochi. The label, reminiscent of wine, was designed by a designer living in Nanai-cho.

The beer was jointly developed by the "Kankomagatake Regional Tourism Council," consisting of the three towns of Nanai, Mori, and Shikabe, which surround Hokkaido's Mount Komagatake, and Japan Airlines Hakodate Branch, as part of their regional specialty product development using subsidies from the "Signboard Product Creation Project" of the Japan Tourism Agency. Broihaus Onuma Brewery will only sell the beer at four roadside stations in the three towns. The beer is limited to about 650 bottles of 720 milliliters each, priced at 2,500 yen per bottle.

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Dannon Japan's Oat Milk "Alpro" to be Renewed with a Taste Tailored to Japanese Preferences

Starting from April 3rd, Dannon Japan's Alpro brand oat milk will be renewed with a taste tailored to Japanese preferences, and the overall promotional theme for the brand will be changed to "Nutrition-packed!" to challenge the spring and summer sales season. The renewal targets two types of Alpro oat milk: "Alpro Oat milk with plenty of dietary fiber and the sweetness of oat grains only" (250ml/1,000ml) and "Alpro Sugar-free Oat milk" (same). The company has thoroughly analyzed the "deliciousness" preferred by Japanese people, reexamined the ingredients and blending, and improved the original taste, richness, and creaminess of oat grains without any peculiar flavor. The company aims to increase the recognition of the product through advertising, campaigns, and in-store tastings, including TV commercials. With these efforts, the company aims for a double-digit growth compared to the previous year for the entire Alpro brand this fiscal year.

Coca-Cola System has launched a collaboration campaign between the anime "Demon Slayer: Kimetsu no Yaiba" and Ayataka green tea

During the collaboration period, limited edition design bottles featuring 11 characters from "Demon Slayer: Kimetsu no Yaiba" will be available in limited quantities. By scanning the QR code on the bottle, you can listen to a conversation between two characters in the "Ayataka Secret Gossip" series. In addition, a campaign to receive an original design furoshiki (a traditional Japanese wrapping cloth) and a Twitter campaign to win a special "Demon Slayer: Kimetsu no Yaiba" design box will be held from April 11 to April 17, with 150 winners being selected by lottery.

McDonald's Japan will be selling a limited-time Happy Set featuring "Tomica" toys.

Starting on the 14th, McDonald's Japan will be selling a limited-time Happy Set featuring "Tomica" toys. The toys will include a total of 8 working vehicles such as the "Nissan Skyline GT-R (BNR34) patrol car," the "Sakai City Fire Department special high-altitude rescue vehicle," the "Aquarium truck," and the "Hatobus," as well as one secret toy. According to McDonald's Japan, these toys are designed to "foster imagination through role-playing while learning about spatial recognition and social skills."

This Week's Limited Sale Information in Japan

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