Starbucks Coffee Japan will release an online store exclusive merchandise "Happy Giraffe"

Starbucks Coffee Japan will release an online store exclusive merchandise "Happy Giraffe" on April 12th. The series, which is sold at overseas Starbucks, features the theme "Happy Giraffe" and depicts giraffes, elephants, and other animals living in the vast savannah, with the image of Africa, a coffee-producing region, as its inspiration. Six items are available, including stainless steel bottles, tumblers, and mugs, based on natural earth colors.

The lineup includes "Handle Lid Stainless Bottle Happy Giraffe 473ml" for 4,900 yen (including tax), "Stainless Mug Happy Giraffe 355ml" for 4,050 yen, "Stainless TOGO Cup Tumbler Happy Giraffe 355ml" for 3,850 yen, "Cold Cup Tumbler Bumpy Yellow 710ml" for 2,950 yen, "Cold Cup Tumbler Happy Giraffe 591ml" for 2,450 yen, and "Tumbler Happy Giraffe 355ml" for 3,100 yen.

Starting on the same day as the release of the "Happy Giraffe" goods series, April 12th, Starbucks will be launching 16 items for the first wave of their summer season goods lineup in stores. The lineup includes stainless steel bottles and mugs featuring colorful fruits and animals associated with Starbucks, perfect for the summer season.

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Coca-Cola System has launched a collaboration campaign between the anime "Demon Slayer: Kimetsu no Yaiba" and Ayataka green tea

During the collaboration period, limited edition design bottles featuring 11 characters from "Demon Slayer: Kimetsu no Yaiba" will be available in limited quantities. By scanning the QR code on the bottle, you can listen to a conversation between two characters in the "Ayataka Secret Gossip" series. In addition, a campaign to receive an original design furoshiki (a traditional Japanese wrapping cloth) and a Twitter campaign to win a special "Demon Slayer: Kimetsu no Yaiba" design box will be held from April 11 to April 17, with 150 winners being selected by lottery.

Dannon Japan's Oat Milk "Alpro" to be Renewed with a Taste Tailored to Japanese Preferences

Starting from April 3rd, Dannon Japan's Alpro brand oat milk will be renewed with a taste tailored to Japanese preferences, and the overall promotional theme for the brand will be changed to "Nutrition-packed!" to challenge the spring and summer sales season. The renewal targets two types of Alpro oat milk: "Alpro Oat milk with plenty of dietary fiber and the sweetness of oat grains only" (250ml/1,000ml) and "Alpro Sugar-free Oat milk" (same). The company has thoroughly analyzed the "deliciousness" preferred by Japanese people, reexamined the ingredients and blending, and improved the original taste, richness, and creaminess of oat grains without any peculiar flavor. The company aims to increase the recognition of the product through advertising, campaigns, and in-store tastings, including TV commercials. With these efforts, the company aims for a double-digit growth compared to the previous year for the entire Alpro brand this fiscal year.

Hikone Castle-themed Lunch Pack Curry with Three Fruits and Five Vegetables

The popular Lunch Pack product by Yamazaki Bakery has collaborated with the Hikone Castle, a national treasure, to offer a limited-time "Red Curry with Three Fruits and Five Vegetables" until the end of May at convenience stores and supermarkets in the Kinki region. The curry is named after the "Akabimono" (red attire) of the Ii family, the lord of the Hikone Castle, who had a territory of 350,000 koku and fought with armor that was unified in red. The curry contains three types of fruits (apples, bananas, and mangoes) and five types of vegetables (potatoes, carrots, onions, etc.) and is wrapped inside the Lunch Pack.

This Week's Limited Sale Information in Japan

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