Suntory to release "-196°C Flash Frozen Unsweetened Shikuwasa" for a limited time

Suntory will be releasing the "-196°C Flash Frozen Unsweetened Shikuwasa" for a limited time starting May 30th. With an alcohol content of 6%, the 350mL can will be priced at around 148 yen and the 500mL can at around 200 yen (excluding tax).

"-196°C" is a long-selling brand that has been on the market since 2005. It is a non-sweet chu-hi with a robust fruit flavor, made by instantly freezing and grinding whole fruits.

For this product, Suntory uses its proprietary "-196°C freezing method" to immerse Shikuwasa that has been flash-frozen and ground at -196°C in vodka, to extract the flavors trapped in the fruit peel. The "-196°C freezing method" has been further evolved to provide a firm fruit texture without the sweetness.

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Japan McDonald's launched a limited-time offer of "Shaka Shaka Potato"

On March 8th, Japan McDonald's launched a limited-time offer of "Shaka Shaka Potato*". The aim is to appeal to customers with a flavored version of the side menu item, "McFry Potato", as a satisfying snack option. According to Japan McDonald's, this item is not only perfect to enjoy with burgers, but also goes well with favorite drinks as a snack when hunger strikes. As for the "McFry Potato", it is made using only a limited selection of potato varieties from around the world, and is cut into whole pieces. Japan McDonald's describes it as having a crispy golden-brown exterior and a fluffy texture on the inside as its distinctive features. *"Shaka Shaka Potato" is a limited-time offer by Japan McDonald's, which refers to a seasoned version of their popular side item, the "McFry Potato". The seasoning comes in a separate packet, and customers can shake it onto the fries to add flavor and seasoning. The name "Shaka Sh...

Dannon Japan's Oat Milk "Alpro" to be Renewed with a Taste Tailored to Japanese Preferences

Starting from April 3rd, Dannon Japan's Alpro brand oat milk will be renewed with a taste tailored to Japanese preferences, and the overall promotional theme for the brand will be changed to "Nutrition-packed!" to challenge the spring and summer sales season. The renewal targets two types of Alpro oat milk: "Alpro Oat milk with plenty of dietary fiber and the sweetness of oat grains only" (250ml/1,000ml) and "Alpro Sugar-free Oat milk" (same). The company has thoroughly analyzed the "deliciousness" preferred by Japanese people, reexamined the ingredients and blending, and improved the original taste, richness, and creaminess of oat grains without any peculiar flavor. The company aims to increase the recognition of the product through advertising, campaigns, and in-store tastings, including TV commercials. With these efforts, the company aims for a double-digit growth compared to the previous year for the entire Alpro brand this fiscal year.

Kyocafe Chacha Launches Kyoto Waffle Series with Cherry Blossoms and Strawberries

Kyocafe Chacha, a waffle specialty store operated by Japan Resort Co., Ltd. (Headquarters: Kyoto, Kyoto Prefecture), is set to launch their new line of Kyoto Waffles on April 1st, 2023 (Saturday). The waffles feature a rich milk tea aroma infused with cherry blossoms and strawberries, and come in two flavors: Hana Yaka Sakura Milk Tea and Maroyaka Ichigo Milk Tea. The dough is kneaded with plenty of Earl Grey tea leaves and topped with pickled cherry blossoms and dried strawberries, making it a perfect treat for spring outings such as cherry blossom viewing and picnics, or as a gift for someone starting a new life. The Kyoto Waffle Series will be available for purchase at Kyocafe Chacha Arashiyama store, Kyocafe Chacha Sanjo store, and the Kyocafe Chacha official online shop.

This Week's Limited Sale Information in Japan

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