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Asahi Beverage Releases Clear Strawberry and Melon O-Latte Drinks

 Asahi Beverages will release the limited edition "Sheer Oh-LE Strawberry" (480ml PET) and "Sheer Oh-LE Melon" (480ml PET) at Seven-Eleven stores nationwide from May 23. The products feature the catchphrase "Transparent yet Strawberry/Melon milk tea." It is believed that the aim is to explore new demand by incorporating the fun element that comes with refreshing beverages. "Sheer Oh-LE" is a new milk-based drink that was created with the concept of "enjoying the gap between appearance and taste," and the word "sheer" as an adjective means "transparent-like." Asahi Beverages has achieved a translucent liquid color despite it being a dairy product through its proprietary technology. The company claims that the drink's "mild and refreshing taste of milk and fruit, combined with the transparent appearance, creates a fun and exciting experience." The products were also co-developed with members of the popula...

Kyocafe Chacha Launches Kyoto Waffle Series with Cherry Blossoms and Strawberries

 Kyocafe Chacha, a waffle specialty store operated by Japan Resort Co., Ltd. (Headquarters: Kyoto, Kyoto Prefecture), is set to launch their new line of Kyoto Waffles on April 1st, 2023 (Saturday). The waffles feature a rich milk tea aroma infused with cherry blossoms and strawberries, and come in two flavors: Hana Yaka Sakura Milk Tea and Maroyaka Ichigo Milk Tea. The dough is kneaded with plenty of Earl Grey tea leaves and topped with pickled cherry blossoms and dried strawberries, making it a perfect treat for spring outings such as cherry blossom viewing and picnics, or as a gift for someone starting a new life. The Kyoto Waffle Series will be available for purchase at Kyocafe Chacha Arashiyama store, Kyocafe Chacha Sanjo store, and the Kyocafe Chacha official online shop.

Aeon Retail and Local Brewery Collaborate to Develop Craft Beer for Young People

Aeon Retail's Tokai Company is selling a limited edition craft beer called "Wakamono ni Okuru Ale" (Ale for Young People) at 38 Aeon and Aeon Style stores in partnership with local brewery Weimar Market and students from Chukyo University in Nagoya, starting on March 24. Fourth-year students at Chukyo University, Kazuma Sugita and Taro Ozeki, proposed the development of a new product targeting young people during their investigation of Weimar Market for their graduation thesis. They focused on a "refreshing aftertaste" rather than bitterness after conducting tastings and surveys at the university. Weimar Market then developed a craft beer with a soft mouthfeel, using Belgian wit that is low in bitterness and new New Zealand hops called "Nectaron," which provides a slight peach-like aroma. The name "Wakamono ni Okuru Ale" was chosen from over 200 candidates, meaning "Ale for Young People" to support the younger generation. Weimar Mar...

Ito En to release TULLY’S COFFEE BLACK&SODA GASSATA, a black coffee carbonated beverage

On May 8th, Ito En will release a black coffee carbonated beverage called "TULLY'S COFFEE BLACK&SODA GASSATA" (370ml bottle can) under the TULLY'S COFFEE brand. This move is in response to the expanding black coffee category and the increasing diversification of the preferences of black coffee drinkers, aiming to bring a new wind to the black coffee market. The product features carbonation that enhances the richness of coffee, creating a refreshing and exhilarating taste. It is made with 100% Arabica coffee beans, and espresso coffee with a concentrated deliciousness is added to the carbonation. The "black foam" that appears when poured into a glass is also a unique feature, and a limited quantity of the product will be sold as a set of three bottles and one original "black foam glass" under the name "TULLY'S COFFEE BLACK&SODA GASSATA Black Foam Glass Set." The package design features a neon design that shines on a black base,...

Okushiri Winery's new brand "Fuyuyu 139.4, 42.1 Merlot 2022" to be released

 Okushiri Winery in Hokkaido will be releasing a new brand of wine called "Fuyuyu 139.4, 42.1 Merlot 2022". The event pre-sale will start from March 9th, and the factory-limited sales will begin from March 10th. The price is 4,800 yen (including tax). "Fuyuyu 139.4, 42.1 Merlot 2022" is a jointly developed wine produced by Okushiri Winery using ONKYO's vibration system, which shakes the tank during the fermentation period with Mozart's music and the sound of the waves in Okushiri. While it has a delicate light body, the taste of this wine is characterized by the unique mineral feel and long aftertaste of Okushiri wine, and aims to offer a taste that is uniquely Japanese, with the concept of pairing well with Japanese cuisine. This new brand of wine is only available for purchase at the Okushiri Winery factory, and not available anywhere else. For fans of Okushiri wine and those who want to experience the unique taste of Japan, we recommend getting your hands...

Limited Time Offer: Tokyo Peas in Four Flavors with Eco-Bag Set by Eitaro Sohonpo

 Eitaro Sudo Shoten Co., Ltd. is currently selling a limited quantity "Tokyo Peasen Special Set with Eco Bag" exclusively on their official online store until April 14th. This set includes all four flavors of Tokyo Peasen, along with a drawstring bag featuring an illustration of the iconic Eiffel Tower of Tokyo Peasen. There are only 100 sets available, so don't miss your chance to purchase this limited edition set! [Contents] Tokyo Peasen Crunchy Plain (6 bags) Made with peanuts from Chiba prefecture for a crispy texture and a savory flavor. It is seasoned with "kaiso salt", which is the best match for the aroma of the dough and peanuts. Tokyo Peasen Crispy Shrimp (6 bags) A crispy shrimp-flavored snack with a hint of the sea, with a deep and satisfying taste that can be enjoyed by savoring the scent of the ocean. Tokyo Peasen Moist Cheese (6 bags) A moist and flavorful snack with a Gouda cheese sauce, enhanced by a hint of black pepper for an adult taste. It a...

JALUX to Release Limited Edition Leather Goods Made from Reused Class J Seats

 JALUX has released a limited quantity of pouches and L-shaped wallets made from recycled leather from JAL's Class J seats, which were actually used on domestic flights. The soft and supple genuine leather used in the Class J seats was carefully removed by hand from the seats, thoroughly cleaned, and then handmade by craftsmen in Japan. Because each piece of leather has a unique expression due to its use in the Class J seats, users can enjoy the changes that occur over time as the leather becomes familiar to their hands. The pouches are priced at 9,900 yen, and the L-shaped wallets at 13,200 yen.